PGA Golf Exhibitions has an outreach specifically to exhibitor PR representatives that allows us to request specific product category information on behalf of journalists.  If you would like exhibitors to contact you for a Show-related story regarding a particular product category or angle, just let us know and we will share the details of your request in the weekly exhibitor PR email.  Send requests to smajor@reedexpo.com.

Example:  Golf Rocks Magazine, Stone Smith, stone@golfrocks.com  – please send all relevant company and product information regarding training aids to Stone with "PGA Show Exhibitor" in the subject line.  Deadline is Jan. 27.

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On Wednesday, Jan. 27, from 9:00 a.m. to 5:00 p.m., Outdoor Demo Day features more than 90 top golf equipment, training aids, performance wear and golf accessory companies within 100+ hitting bays, practice greens and the vendor village of the 42-acre practice facility of Orange County National Golf Center & Lodge.  Outdoor Demo Day special events, demonstrations and contests & prizes are offered exclusively for PGA Professionals, invited key retailers and media.   Read the news release.

Outdoor Demo Day Special Events:

6 am 6 pm – Guinness World Record Attempt  – Egan and Piranha Golf team up for a Guinness World Record attempt to benefit the Folds of Honor Foundation. Egan Golf and Piranha Golf’s aim is to break the current world record for the most golf balls hit in a continuous 12-hour period during the Outdoor Demo Day.

10 – 11 am – Cleveland Golf/Srixon Variety Show – featuring Nico Bollini, trick-shot artist and PGA Tour impersonator, Terry Dill, Champions Tour Long Drive Champion, and others.

11:30 am – 12:30 pm – Peter Johncke, The Trick Shot Master

12 – 1 pm – The PGA Tour’s Justin Leonard and LPGA Tour’s Suzann Pettersen will be appearing at Nike Golf on Tee 4 to demo equipment.

1 – 2 pm – Cleveland Golf/Srixon Variety Show, featuring David Toms, the 2001 PGA Champion and multiple PGA Tour winner, and Rod Akins, a Golf Digest Top 100 Instructor.

2 – 3 pm – SKLZ Presents Rick Smith "How To Build A Better Lesson Plan" using the latest, innovative training aids.

3 – 4 pm – Cleveland Golf/Srixon Variety Show, featuring Nico Bollini, trick-shot artist and PGA Tour impersonator, Terry Dill, Champions Tour Long Drive Champion, and others.

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On the eve of the Show opening, Jan. 27, the Association of Golf Merchandisers will host their 3rd Annual Product Preview & Buyers’ Reception (Room 330 of OCCC) featuring a product preview by AGM vendor partners and an industry reception.  The reception will begin with the Golf World 100 Best Golf Shops Award Celebration at 5:00 p.m. (Room 340 of OCCC).  This event, which honors the best in retail, will be hosted by Mr. Style himself, Marty Hackel.  Immediately following the Golf World 100 Best Golf Shops Award, an industry reception will feature AGM vendors and entertainment by the band "One Flew South" until approximately 7:30 p.m..

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The PGA of America presents their most prestigious national awards at 5:30 p.m. on Thursday, Jan. 28,  including the First Lady of Golf Award, PGA Professional of the Year, PGA Merchandisers of the Year, plus additional national award winners.  All attendees invited.  General admission seating.  Reception following.

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The complimentary "Elations Rocks the Joint" Industry Concert features the legendary rock group Kansas.  Kansas, which has produced eight gold albums, three sextuple-platinum albums and one platinum live album, will be performing their rock classics live. All attendees invited; general admission seating. Read the news release.

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3:00 – 3:50pm

SkyGolf Presentation: Featuring Hank Haney and Peter Jacobsen
 

• Moderator: Sue Fiscoe, PGA, LPGA, PGA District 11 Director
• Jon Last, President, Sports & Leisure Research Group
• Merle Marting, Vice President, US Marketing, Callaway Golf
• Raquel Huslig, PGA, LPGA
• Donna Richardson-Joyner, Fitness Expert
   

3:00 – 3:50pm

PGA Merchandising Best Practices on how to maximizing merchandising/marketing opportunities for guest play and outside play at your facility?

1. Value added offerings
2. Pre-paid and/or discounted guest play
3. Inducements for members/customers who generate outside/guest rounds
4. Creative marketing initiatives

Moderator: Jim Vincent, 2000 PGA Ernie Sabayrac Award recipient
Guest Panelists: Nevin Phillips, PGA, 2009 PGA Merchandiser of the Year (Public)
Caroline Basarab-Dennison, PGA, 2009 PGA Merchandiser of the Year (Resort)
Jim Morrison, PGA, 2009 PGA Merchandiser of the Year (Private)
Dick Stewart, PGA, 2006 PGA Merchandiser of the Year (Private)
Jim Ward, President, Premier Golf
 

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The Indoor Demo Days at the Equipment Test Center (ETC) are held at the massive indoor driving range located in Hall A of the Orange County Convention Center. The ETC features a scalloped design with 46 hitting bays, a large putting green and a multitude of equipment demonstrations. Read the news release.

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More than 65 seminars within the comprehensive education conference presented by the industry’s foremost experts in instruction, management, retail and, now, business categories such as social media, new technology and environmental issues that are influencing the business of the game. Seminars are filling quickly with many now in standing-room only status. Attendees may reserve seating and pay discounted advance registration at www.pgashow.com. Read the news release.

Media are able to attend at no cost on a space-available basis.  Please contact Sherry Major to request access to chosen seminars at smajor@reedexpo.com.

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Connecting qualified industry professionals with job opportunities at some of the most recognized companies in golf, the Career Fair will be staged at the OCCC within employer meeting rooms, the PGA Member Business Center, the Allied Associations Lounge, the Executives Club and the PGA Merchandise Show Career Fair Centre, Booth #2174.  Review job openings, post a resume, utilize PGA Employment services, attend workshops and apply for positions with top companies like Dick’s Sporting Goods, Golf Galaxy and Billy Casper Golf. Read the news release.

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Many exhibiting companies will host renowned PGA teachers and PGA and LPGA stars at the PGA Merchandise Show. Early commitments include: Justin Leonard, Peter Jacobsen, Paula Creamer, Annika Sorenstam, David Leadbetter, Suzann Pettersen, Rick Smith, Hank Haney, Natalie Gulbis, Tony Jacklin and Nancy Lopez. Traditionally, the celebrity appearance schedule formally organizes in early-January. Updates will be made at www.pgashow.com. 

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PGA Professionals and golf facility managers can build marketing value through social media best practices and all-day access to a respected expert in social media applications. Read the news release.

Featuring:

Richard C. Brasser, President/CEO of The Targeted Group – an expert in social media who will be available all three days to take PGA members through the best way to use social media and other services to help them grow their businesses.

Also:
Suzy Whaley, PGA Golf Clinician, TPC River Highlands, Cromwell, Conn.
Ted Frick, PGA Director of Instruction Classic Swing School/Legends, Myrtle Beach, S.C.
Brad Redding, PGA Director of Instruction Resort Club at Grande Dunes, Myrtle Beach, S.C.
Dave Harner, PGA Director of Golf, French Lick Springs Resort, French Lick, Ind.
Tony LaFrenere, PGA General Manager, Poplar Creek Country Club in Hoffman States, Ill.

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An exclusive opportunity for Owners, Employers, General Managers and PGA Head Professionals to experience an intimate business and networking environment on the Show floor.

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The PGA Merchandise Show is the largest, single gathering of PGA Professionals throughout the year. Every aspect of membership service is available at the PGA Merchandise Show. Comprehensive PGA Professional services are available in The PGA Member Business Center (OCCC – 4th floor, Valencia Room). Free workshops are provided. PGA Mentor lunches for apprentices and assistants are held daily. PGA Professionals may participate in the PGA Section Short Game Challenge for daily cash prizes to their Section at the ETC. A PGA Member Town Hall with Association leadership is held. In all, more than 20 MSR Credits may be earned by PGA Professionals for their participation in various PGA Merchandise Show events and programs.

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Multiple allied golf associations are staging meetings, seminars and special programs at the PGA Merchandise Show including: National Golf Course Owners Association, Golf Clubmakers Association, Ladies Professional Golf Association, Association of Golf Merchandisers, Golf Coaches Association of America, Golf Range Association of America, National Golf Foundation, National Golf Sales Representatives Association, National Golf Buyers Association, The Golf Event Managers Association, International Clubmakers Guild.

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The popular New Product Center provides a premium presentation of the industry’s top new products in one convenient setting.  Located adjacent to the New Exhibitor Discovery Zone pavilion, hundreds of companies and products are represented here.  Best new products are voted on by top PGA Professionals, retailers & industry leaders.  Located within aisles 3500-3800.

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Located in the Products & Services section, space #2757, behind Full Swing Golf.

Attendees can test their skills on a Full Swing Simulator and participate in a long drive and/or closest to the pin contest. The 19th Hole is the perfect place to network on the Show Floor, make new contacts and greet old friends.

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PGA Partner revenue incentives and business solutions take center stage in this interactive pavilion featuring PGA of America licensees and partners of Golf Retirement Plus, PGA Golf Properties and PGA Advantage Plus.  PGM Universities and allied golf organizations also are located here.

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The 7th annual Pro-Pro Series, open to two-player teams, will provide PGA Professionals with four fun and competitive playing opportunities during Show week at top Orlando golf courses.  Registration and details at www.nfpga.com.

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While the PGA Merchandise Show floor is organized by product categories, several specialty exhibitor pavilions allow attendees to easily locate products and services in one convenient setting.  2010 pavilions include:  Teaching, Training Aids and Golf Fitness Pavilion; PGA Travel Pavilion; New Exhibitor Discovery Zone Pavilion; and PGA of America Sponsors/Licensees & Allied Partners Pavilion.

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Hundreds of PGA Merchandise Show golf vendors are offering significant show specials for orders placed during show days; give-aways from their booths and a variety of contests with significant prizes for attending professionals. Learn about all of these vendor promotions at www.pgashow.com.

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Thursday, January 28, 7:30-9:30 am, Media Center (OCCC-Rm W311) Bridgestone Golf is bringing an exclusive product preview directly to media on the first morning of the 2010 PGA Merchandise Show.  Enjoy the exclusive preview, access to company leaders and complimentary continental breakfast.

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January 29th 5.00-7.00pm, Show Media Center (Room 312C)
Media are invited to enjoy fine wines & hors d'oeuvres and meet Roger Pride, Marketing Director, Visit Wales, Welsh Assembly Government; Rob Holt, Chief Executive, Ryder Cup Wales 2010 & Jim McKenzie, Director of Golf Estates, Celtic Manor Resort to find out the latest news on the next European venue for golf's most prestigious event.

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The 17th Annual ING Industry Honors Awards Presentation Press Conference will be announced on Friday, January 29, at 12:30 p.m.  All ING activities will take place in ClubING, Room 309A, at the Orange County Convention Center.

ING celebrates its 20th Anniversary in 2010.   Read more here.

17th Annual ING Media Awards Presentation Press Conference: 12:30 p.m., Thursday, OCCC-Room 309A
17th Annual ING Industry Honors Presentation Press Conference: 12:30 p.m. Friday, OCCC-Room 309A

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Radio media outlets are able to broadcast live from nearby the 19th Hole of the Show floor. Contact Sherry at smajor@reedexpo.com today to reserve a time period and request phone/electrical needs.

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Photo studios are located in the Media Center in Room 311H are available by advance reservation. Please contact Sherry at smajor@reedexpo.com to reserve studio space.

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Please note that media lunch service will be offered in the Media Center at a reduced cost for all media.  This service is similar to that offered to PGA Members in the PGA Member Business Center with the goal to increase the quality of lunch food available to media.  The new Centerplate catering service of the OCCC will offer a wide variety of lunch options at $12 and less.  Complimentary continental breakfast will continue to be offered.

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A guided catwalk tour for media photographers will be scheduled the first two days of the Show (Jan. 28-29) at 11:00 a.m. Please sign up in the Media Center, as space is limited.

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The Quality Inn Plaza (9000 International Drive) is located within 1 mile of the Orange County Convention Center. The media rate is $92 and reservations can be made at the PGA Merchandise Show TravelDesk, select media category and use "media" as your password. Media rooms are limited and available first come, first served. Additional official housing accommodations for PGA Show attendees are available by calling 1-800-PGA-EXPO (312-527-7371).

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